At The Carbon Closet, our mission is to connect you with only the most sustainable and stylish wardrobe staples, ensuring that you can feel glamorous without the guilt. In our blog collections, we explore many tips and tricks to help you do so, and often refer to ‘greenwashing’. So what is greenwashing? How does it affect us and our planet? How can we avoid it? This article will explain all you need to know, so that you can have full understanding of our sustainable fashion advice and start building your eco-friendly wardrobe.
Greenwashing is defined as brands and chains claiming to be more ethical and sustainable than they truly are. For many, sustainability has become a marketing tactic rather than a core value — and this extends far beyond fashion. The harm lies in deception: customers continue buying these so-called “eco-friendly” items, unknowingly fueling demand for products that cause more damage than good. This isn’t solely the customer’s fault; it’s a brand’s responsibility to provide transparency and authenticity.
Knowing the consequences of buying greenwashed items, there are a number of features that customers can look for to ensure a brand is committed and honest about their sustainable practices and products:
Now that you’re educated on greenwashing, the purpose of The Carbon Closet becomes very apparent; to filter out greenwashing brand names and provide earth-lovers with only the most ethical and responsible products. Our platform hosts an incredible selection of reputable brand names, with every product to match your needs. Patagonia, Stella McCartney and Lucy & Yak are just a few examples of brands we support and love, and we’d love to share some more with you.
Explore the range on our website and continue expanding your sustainable knowledge by signing up to our newsletter and reading more of our blogs.
Let’s end greenwashing together, for good.
Greenwashing is defined as brands and chains claiming to be more ethical and sustainable than they truly are. For many, sustainability has become a marketing tactic rather than a core value — and this extends far beyond fashion. The harm lies in deception: customers continue buying these so-called “eco-friendly” items, unknowingly fueling demand for products that cause more damage than good. This isn’t solely the customer’s fault; it’s a brand’s responsibility to provide transparency and authenticity.
Knowing the consequences of buying greenwashed items, there are a number of features that customers can look for to ensure a brand is committed and honest about their sustainable practices and products:
- Check clothing compositions
- Does the brand’s claims align with their core values?
- Check for certifications
Now that you’re educated on greenwashing, the purpose of The Carbon Closet becomes very apparent; to filter out greenwashing brand names and provide earth-lovers with only the most ethical and responsible products. Our platform hosts an incredible selection of reputable brand names, with every product to match your needs. Patagonia, Stella McCartney and Lucy & Yak are just a few examples of brands we support and love, and we’d love to share some more with you.
Explore the range on our website and continue expanding your sustainable knowledge by signing up to our newsletter and reading more of our blogs.
Let’s end greenwashing together, for good.
